1. The key elements of the success of the industrial real estate project: urban power + location power + product strength + service power, correct location, half of success; strong operational capability, large site selection, dialectical and complementary.
2. Value judgment of project site selection: a. Profit and cash flow value: business value of project operation; b. Future replacement value: land premium or secondary development value in future urban process; c. Brand value: radiation target area And establish benchmarking projects; d, regional first value: regional market monopoly and discharge status.
3. Park management should focus on creating five service platforms: investment and financing platform, number platform, word park platform, government and enterprise service center and public service platform, professional support, and commercial supporting platform.
4, industrial real estate profit model: land value (development premium, secondary development); property sales (fast cashback, etc.); park management (property management, preferential policies, park business, etc.); supporting development (commercial, residential) Brand value (authorization, chain, shares); capital platform (property capitalization, financing); rolling development.
5, the most ideal for industrial real estate is to rely on financial operations to profit, the method is multi-project rolling or linkage development, capitalizing the property, using projects to finance each other, to obtain spreads or more land resources. (Example: a large number of enclosures in South China City in multiple second-tier cities)